Customer Lifetime Value

IT4F 2020 - 02/12/2020 16:30

The aim of the intervention is to illustrate how the techniques of Deep Learning and augmented Analytics can help the fashion market to fully grasp the possibilities offered by the analysis of the plethora of information and now available to companies.

In this regard, both the benefits of Oracle Machine Learning will be presented for the different types of users (from executive to technical, both for data scientists), and the Augmented Analytics features available on our platform.

Finally, a practical example “Value of customer's life” will be shown, which illustrates how to put together the techniques previously seen to extract value from data

After a brief introduction to the concept of Machine Learning, we will illustrate how different types of users use taking advantage of the Oracle platform for Machine Learning, also highlighting the potential integrated by the ML techniques platform and illustrating the characteristics of Oracle Machine Learning.

The presentation of the Augmented Analytics functions available on the Oracle platform and a practical example “Value of customer life” will follow, which illustrates how to put together the techniques previously seen to extract value from data.

Lanfranco Brasca

Lanfranco Brasca

Head of Innovation and Industry Business Solutions

Currently Head of Innovation and Industry Business Solutions in Oracle, formerly Senior Manager within Accenture’s Digital Analytics practice with Sales and Delivery responsibilities. Trusted advisor to CxOs and IT executive teams of global Financial Services, Communications, Commercial Industry and Public Sector. Deep experience in Analytics, Big Data, Data Warehouse, Data Integration, Reporting, Data Governance and Master Data Management, fully acquired in large scope Italian and International System Integration and Application Outsourcing projects. Strong focus on innovation and new technologies: Cloud Solutions, Blockchain, IoT and and Industry 4.0, Machine Learning and Artificial Intelligence. Extensive international exposure including emerging markets (Russia, Eastern Europe, Turkey). Industry experience: Manufacturing, Financial Services, Telecommunications & Media, Utilities

Paolo Piccioni

Paolo Piccioni

Innovation Business Solution Architect

Experienced Sales Consultant in the Business Analytics & Big Data area. 15+ years’ experience in the Data Analytics space, including Business Intelligence, Data Visualization, Big Data, Internet of Things and Enterprise Performance Management. Expert of cloud/on-premise Analytics solutions and architectures and their integration into customer environments. Focus on presales activities, usually for prospects/customers but also during seminars or marketing events. Sometimes involved in post-sales activities/projects.

IT4Fashion 2020

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